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| Casey at Bat |
This public
relations proposal has been prepared by Allyson M. Allo, junior public
relations
officer, for the firm Major Enterprises, Inc. (hereinafter called
“the Firm”).
SUMMARY
As requested by the
Firm, the following public relations proposal for accepting or rejecting a
client has been devised in order to assist the Firm in determining ultimately
whether or not proceed with developing and maintaining a public relations
strategy to promote professional baseball player Mighty Casey (hereinafter
called “Casey”) in a positive light to the media and general public. I am of
the opinion that the Firm should not take the account and will lay out the
justification for such a position.
SITUATION ANALYSIS
What is presently
known about the proposed client, Casey, is that he has been under contract with
the Brooklyn Dodgers baseball team as their pitcher for the past three
years. He is currently under suspicion
of having used steroids and other performance enhancing drugs, but to date has
not been charged. There is currently
also intense media interest in the case.
