Public Relations Proposal - To Accept or Reject Mighty Casey as a Client (Satire)

Casey at Bat

This public relations proposal has been prepared by Allyson M. Allo, junior public relations

officer, for the firm Major Enterprises, Inc. (hereinafter called “the Firm”).

SUMMARY

As requested by the Firm, the following public relations proposal for accepting or rejecting a client has been devised in order to assist the Firm in determining ultimately whether or not proceed with developing and maintaining a public relations strategy to promote professional baseball player Mighty Casey (hereinafter called “Casey”) in a positive light to the media and general public. I am of the opinion that the Firm should not take the account and will lay out the justification for such a position.

SITUATION ANALYSIS

What is presently known about the proposed client, Casey, is that he has been under contract with the Brooklyn Dodgers baseball team as their pitcher for the past three years.  He is currently under suspicion of having used steroids and other performance enhancing drugs, but to date has not been charged.  There is currently also intense media interest in the case.

Organizational Skills Assessment - An Honest Self-Evaluation

INTRODUCTION

       When considering my organizational skill set, it was encouraging to think about the myriad opportunities in my personal experience, previous employment, and coursework, which all contributed to form the confident communicator I feel I am today.  I was fortunate enough to have incredible teachers in my family, and in my educational journey, who saw some ability in me, and encouraged me to work hard to develop my communication skills and style, both in the classroom and in front of an audience. Previous employment, which ranged from a gymnastics instructor to office manager, small business owner/manager to statewide outreach coordinator, has provided excellent vehicles to learn presentation and oratory skills, as well as a wide array of technical skills.