Mock Business Report for ABC Agency for Blog

        One very worthwhile assignment this past year was creating a proposal for a company, utilizing three styles of formatting.  One was a written proposal; another was a PowerPoint presentation with which to present in front of an audience; and the last was a video with voice narration of that same PowerPoint presentation. Taken from a real life scenario, this assignment was an enjoyable challenge, particularly as it had a very successful outcome with the actual company.

Public Relations Strategy - The Naiveté or Genius of GT Dave (A Case Study)

20 years ago, without a high school diploma, a degree, a business plan, or even a comparable product, 17-year old GT Dave created a unique category with his fermented Kombucha tea, invented a profitable new market segment, and did it without ever purchasing an ad (Foster, 2015).  Some seasoned professionals may argue that the now 36-year old GT would do well to alter his public relation strategies, especially considering the rise of competitors in the marketplace. Some may question if GT Dave’s public relations strategy is naïve? Or the work of genius? This paper serves to argue that it is exactly the personal vision and genius of GT Dave that have created a highly envied niche market for Kombucha, and that his continued public relations strategy of letting the GT Dave Kombucha brand speak for itself will serve him well in the future, with both his devoted followers and new Kombucha converts.

          When it comes to defining a public relations campaign, Cameron, Wilcox, Reber, & Shin (2008) state:

Many people fail to understand that public relations is a process involving numerous subtle and far-reaching aspects beyond media coverage. It includes research and analysis, policy formation, programming, communication, and feedback from numerous publics. (p. 4)

Delivering "Bad" News Tactfully and Effectively

For the purposes of a recent Communication Capstone Assignment, the following scenario was to be evaluated in terms of how I would approach an employee, the response I would anticipate, and which conflict resolution techniques I would use.

          The scenario reads as follows: You are a department manager in a mid-sized company that provides technology support services. You have ten employees who are required to maintain a high level of technical expertise and deliver excellent customer service. One of your employees, who has been with the company for two years, is performing at a substandard level and you have received numerous compalinst from customers and coworkers. In addition this employee has displayed confrontation behavior which has created a hostile environment. You must now meet with this employee and deliver an ultimatium regarding the need for immediate improvement or dismissal.